Saturday, August 28, 2010

What Is Reputation Management

Reputation Management is one of the hottest topics among smart business owners and managers. Reputation management is the services, including tactics and methods, for locating, managing and neutralizing negative comments or information about a particular business.

As the internet has developed there have been more blogs, forums, local listing review boards, "gripe sites" and other online venues for customers (or even competitors) to post negative comments, start rumors or generally damage a company's brand value and customer perception. Needless to say this can have a profound impact on lead generation and sales revenue.

The solution is to hire a competent reputation management company who will apply the necessary resources to locate, manage and neutralize such negative information. A reputation management service can be done as a one-time audit to take a general assessment of your online reputation, done as a quarterly "keep an eye on it" approach, or a full time engagement to locate and neutralize any damaging information as quickly as possible.

The cost for reputationmanagement services will vary depending upon the size of the client organization (particularly the breadth of their online presence and likelihood of negative comments). In almost every instance the cost of reputation management services will be dwarfed by what a client saves in lost sales revenue.

It is well worth a business owners interests to take at least 10 minutes to contact a reputation management company to learn more about the costs and value of their services - otherwise you are allowing others to silently harm your business.

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