Sunday, September 5, 2010

Selecting an Internet Marketing Company

There are numerous articles online about how to select the best internet marketing company, website design company, seo company, etc. Most of the articles or forum postings have good, logical information. We would like to provide some information that is timely and usually overlooked.

The web design, seo and internet marketing industry has long been home to a lot of "hacks" that have limited skills and rip-off unsuspecting business owners. As the economy has worsened, and more people are out of work, the number of people prmotin gthemselves as "website designers" or "seo professionals" has dramatically increased.

These people misrepresent themselves, often using portfolios with templated sites that make it appear that they are really talented people. With a little bit of fast talk and some industry jargon they seem to be knowlegeable too. It's six weeks after you pay the deposit, and no or bad work is handed over, that you figure out that you have been burned. So how do you avoid this growing problem?

First, we strongly suggest confirming that they have a business license. There are a LOT of people operating unlicensed and without any accountability. Second, we suggest requesting verifying that they have been in business at least 3 years (hopefully longer) and have references to support their claims. Third, ask specific questions regarding their use of website templates, providing live examples of seo success, and providing any credentials such as Better Business Bureau or Chamber of Commerce memberships.

Taking an hour or two to fully qualify a vendoe can prevent you from being ripped off, embarassed or otherwise taken advantage of by unscrupulous people. For more information, send us a message and we will send you a FREE vendor qualification guide.

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