Monday, March 7, 2011

What Did You Expect For $1.99 ???

We get quite a few calls from people who say how much they like our portfolio and the results that we deliver for our clients . . . and then they steer the conversation into how "their last guy" only charged (pick a low price here). They then say how much they liked the prices of "their last guy" but the work was not good, and he never did what he said he would do. So, what did you expect for $1.99?

Would you go to Ruth's Chris and tell them how you like the prices at Western Sizzlin' and they should match the price for their food? Of course not! So why do people do this when searching for a qualified internet marketing company?

When you contact a legitimate, licensed internet marketing company - with an office, a staff, insurance, advertising expenses, lots of equipment, licensed software and a desire to remain in business - you need to keep in mind that they are not the cheap guy on Craigslist. They have built their business on a certain level of quality and professionalism. They have overhead and do things properly. They are going to charge a fair rate for professional services.

If you choose the "Craigslister" or freelancer, bear in mind that they are probably a part-timer doing your work "when they feel like it" and just enough to ask you for money, and/or they are anti-social oddballs that can't hold a regular job and they WILL eventually crack up on you. They are probably working off of bootleg software, and violating every copyright law as they steal images and copy text from other websites for your website. Being cheap is always expensive in the long run.

Nobody likes to pay too much. This is why Walmart is successful. But "your last guy" is like the cheap Chinese goods sold by Walmart. Won't last, will disappoint you, and you'll need to replace it sooner than you think. After all, what did you expect for $1.99?

No comments:

Post a Comment

All comments are moderated. Spam comments will be deleted.