The value of local search results continues to increase, and this is especially true for Google Places pages. Because the bottom-line value of a high ranking Google Places page is so important, many business owners are actively seeking Google Places Help with online searches. This article is provided to assist people in finding legitimate providers of Google Places help.
First, let's consider what Google Places can do for your business, and what it may include. After defining these elements we will move on to selecting a Google Places Consultant.
The bottom line benefit for your business is improving the relevant rankings for your Google Places page. This greatly increases the potential for more inquiries or in-store visits from prospective customers.
Google Places services should include numerous tasks, all of which should be geared towards improving value to the user - this is what Google ultimately wants to happen. This means doing things in a proper and "white-hat" manner (many Google Places help services use black-hat practices). The first thing that should happen is that any Google Places pages should be established in a Google account which you own and control. Do not use a service that in any way limits or blocks your access to your information.
Google Places Page Information
When establishing your Google Places page you should make use of every possible manner to include true and accurate information that may be useful to a prospective customer. Always follow Google Places guidelines!
- Your name should be your true company name and not any keyword stuffing.
- Your address must be a legitimate business street address, and not a mailbox location, or non-public area like a warehouse or equipment storage facility.
- Your description is limited to characters, and should be void of "sales hype". You shhould include a good key phrase or two in your description.
- Details such as business hours, payment options, etc. are important to consumers. Always keep these updated!
- Your category selections must include at least one category suggested by Google. You can create others using key phrases but do not use city or area names.
- Photos are limited to eight images. We suggest working your images to display as a true square shape to prevent distortion. The images are displayed in the order uploaded, so upload your logo first. Other image considerations are product images, accreditations such as BBB logo, and credit card logos. You may want to have a short text message on your images.
- Videos have tremendous value. A video adds a personal touch and is a great way to deliver your "elevator pitch", show off your business location, and have greater influence on prospective customers. Furthermore, a Places page with video is usually ranked higher that a Places page without video content.
- Additional details is an area where you have a lot of latitude to include facts that can help a customer choose your business. Information on parking options, brands carried, delivery options, etc. are good to mention.
Google Places Help Companies
A legitimate Google Places help company can make a profound impact on your bottom line. Finding the best Google Places help company for your business is worth taking adequate time to investigate and compare companies. Here are some key points to consider:
- Business Structure, which is your assurance of stability, reliability and capabilities. You need a company that has a true business office, a staff, and a solid customr base. Entrusting your business to a lone person working from home is a major mistake, and chances are very good that they will not provide truly professional work.
- Qualifications, let's you know that the company has been around awhile, established a good reputation and earned your trust. Having BBB accreditation, being a member of Google Engage, Adwords Professional, Analytics Professional or similar achievements identifies a good company.
- Work Process, is a critical area to evaluate. Is there a formal process? Is it completed by in-house staff or outsourced overseas? Do you get any type of reporting? How is your information gathered and developed?
- Ongoing Support, is a serious consideration for any company that relies on an internet presence to impact sales. working with a "one-trick pony" will cause you problems when you need SEO work, Yahoo Local or Bing Business Portal help, website support or related services. If you're going to hire a company, make certain that they can do more for your business.
Google Places Help Costs will vary, however it is important to know that you should NOT be pressured into ongoing monthly fees to manage or promote your Google Places page! Unless your business facts change, or you have new content such as photos or videos, there is no work to do on your actual Places page. Beware of hustlers who push for monthly fees!
Google Business Profile Help
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If you have any specific questions or needs, feel free to contact us. We will be glad to contact you directly, or answer you question in a new post.
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