Thursday, October 18, 2012

Inbound Marketing - Content Marketing Benefits

How Content Marketing Can Help You

Published on by: James H. Hobson

The art of content marketing is perhaps the most valuable way to improve your SEO results in 2013. Content marketing requires the development of high quality user focused content, and strategic curation and publishing methods. Content marketing can deliver measurable improvements in organic rankings and bring forth other benefits.

Three Reasons To Use Content Marketing

Content Marketing builds branding, generates website traffic and nurtures prospects into leads.

Increase Social Signals

Social Signals are an important part of search engine algorithms. Nothing improves social signals more than providing content that users enjoy and want to read and share. Obviously not every business can create that great video that becomes a viral juggernaut but steady improvement in social signals means better SEO results.

When you post your content on social media sites a specific goal should be to generate (as appropriate) a Share, +1, Retweet, LIKE, Pin, or similar interaction. It is icing on the cake if you are added to a new Google+ Circle or get a new Follower on your social media business pages.

Earn More Links to Your Website

People link to websites, information and content that they like. Whether it is white papers, articles, videos, press releases or other informative content you can provide the content to which people will link.

The people who find your content, and certainly those that link to it, are almost certain to be considered relevant to your business thus these links pass the legitimacy test. Sharing your content increases the possibility of gaining even more links, and increasing site traffic, and further developing your brand.

Develop Your Brand

Business owners often fail to understand or appreciate the true value of branding. Branding should be valued as a key element of the marketing strategy for any size business. Branding goes beyond having a recognizaable logo. Branding encompasses every aspect of how people view and feel about your company.

Content marketing, even for a relatively unknown company, introduces your business to prospects and creates that all important first impression. Both prospects and customers that are engaged with trustworthy and valuable information will embrace your company. Ultimately, through a consistent delivery of high quality content, your brand will become a "first-in-mind business" when an engaged consumer needs your type of service or product.

Content Marketing Challenges

Because of the known benefits of professional content marketing, internet marketing companies and SEO companies are working to use this new approach. The challenge for most is that they lack adequate understanding of the proper methods and they lack the resources to make it happen. Content marketing requires more than the average website company or freelancer can grasp or provide. For content marketing success you must know how the pieces fit together!

Effective content marketing requires a thorough understanding of how the pieces fit together.

Examples of resources are third party software to facilitate and expedite the processes. Personnel resources you need are internet marketing analysts, professional copy writers and social media experts. Content marketing failures result from trying to post low quality content to social media sites and using spammy promotions.

Professional content marketing requires strategic planning and implementation, as well as a deep understanding of how all of the pieces fit together. When it is properly managed content marketing delivers incredibly good benefits.

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