Monday, October 15, 2012

Types of Search Engine Marketing

Internet Marketing vs Inbound Marketing

Published on by: James H. Hobson

One of the most common discussions we have with new clients centers around the types of search engine marketing. Business owners and managers have been introduced to numerous terms yet often do not understand what each entails or how it is applied. Our discussions frequently delve into what types of search engine marketing are outdated and the trends in search engine marketing.

Inbound Marketing Infographic created by Smart Insights

For the next few months we will publish article which compare different types and aspects of search engine marketing techniques and services.

What Is Search Engine Marketing?

The term search egngine marketing is one of the oldest phrases used to describe the techniques and methods used to promote a product or service on search engines. Search engine marketing covers most any form of internet advertising, public relations, branding or other action wich has the specific purpose of positioniong information in front of potential customers.

About Internet Marketing

The term internet marketing is effectively the same as search engine marketing. An arguable distinction is that where search engine marketing focuses on how to position content online, internet marketing includes other activities required for online marketing. Internet marketing can include website design and development, especially concerning activities to better engage site visitors and increase conversion actions. Internet marketing applies core marketing principles and has earned a top priority in a company's overall marketing mix.

About Inbound Marketing

Inbound marketing is a new and refined form of search engine marketing. Inbound marketing is designed to engage prospective customers early in the buying process and nurture the prospect engagement to create a warm lead. Inbound marketing is also very effective in brand development and in building brand loyalty.

A typical search engine marketing approach is too often simply spreading advertising funds across a wide array of services. Inbound marketing is a strategic approach to coordinate the development of SEO, social media and content marketing to create a somewhat monolithic initiative. Unlike search engine marketing, inbound marketing requires a deep understanding of how to develop and leverage each element, and an ability to create the necessary deliverables for each.

How To Hire The Right Company

The very first thing to do is to find a company that is ranked well for inbound marketing. Review their websites and look for a company that offers a more personalized style for client interaction and support. Develop a rapport with their representative and ask about their services, examples of their work and always ask about their inhouse capabilities. An example of why this matters is the fact that you cannot get quality copywriting from foreign outsourcing or untrained writers.

About Expected Results

Internet marketing remains a viable way to achieve online success. Using any of the established methods to promote your business website remains logical. Inbound marketing, because of its strategic characteristics, can provide better lead generation, search engine ranking and visibility, brand development and shelf life of information published online.

For more information you can call our company, or spend time doing some Google searches. If you prefer visual learning you should see some of these inbound marketing inforgraphics.

We invite you to post questions, or to request articles that cover any area of search engine marketing. We will consider all reasonable requests and write articles for the subjects which seem to be of greater interest.

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