Published on by: James H. Hobson
You may be wondering why we take the subject of major market internet marketing and choose to focus on Atlanta internet marketing. The answer is that the Atlanta market has some challenges that are unlike what you may encounter in many other major cities and metro areas. If you can be successful doing internet marketing in Atlanta then most other areas are relatively easy.
Meet the Unique Atlanta Marketplace
Atlanta is described as being the hub of a massive metropolitan area that encompasses approximately 16 Georgia counties and includes over 5,000,000 people. Obviously there are numerous incorporated cities within this area, and long established communities within each city or town.
Atlanta is THE crown jewel of the South and continues to grow at a phenomenal rate, and this is where the complexity begins. Unlike most major cities where most of the population was born, raised and has remained in the same city, Atlanta has a very large percentage of people from other states and countries. This means that large segments of the population lack detailed knowledge of the metro area.
Even for long time area businesses like The Varsity, Fox Theater or Johnny's Hideaway the newcomers don't know your name, where you are or that your business exists. For any business that wants more customers in Atlanta, the best way to find them is through strategic internet marketing services.
Where Does A Business Start?
The very first thing a business needs to do is to determine the radius from which they can draw or service customers. Next the business needs to analyze the circumference and gray out the areas where land use or demographics indicate the area is less likely to generate customers. For service businesses with trucks spread out across Atlanta this process may be useful to some degree but is not as critical.
Connecting With Your Target Audience
When you have identified the communities or area you need to cover the real work is ready to begin. Atlanta area customers are in the higher plateus of internet savvy consumers. This sounds easy to handle but you have to consider what they really means for your internet marketing srategy. Where are these customers online and how are they searching?
Websites? You have to be prepared to engage consumers with a traditional website and you need a website designed for mobile users. Many Atlanta businesses find that half of people searching for their type of business are on a mobile platform. If you don;t have a mobile website design you could lose a LOT of new business.
Placements and Visibility? It's important to know that your potential customers can come to your business through any of a number of online marketing channels. Yes, most will say "Ie found you online" or "I went to your website" but what does this really mean? Let's say the user does the typical Google search to find a business. The search results page comes up with a mixed bag of links (choices). You need to make it impossible for the online consumer to not find you. This means having top organic ranking from traditional search engine marketing, top local search placemetns from local seo work, and high visibility elsewhere by using viseo content, articles, listing s on directory sites, PPC advertising and the increasingly important social media world.
Not all of these are appropriate for every business. And for the channels that are appropriate, each has its own relative value. To get the most from your internet marketing budget you need to engage one of the leading Atlanta internet marketing companies. Don't rely on advertising sales reps, freelancers or companies that have miserable online visibility for your internet marketing needs.
Your Online Marketing Strategy
When you wrok with a professional internet marketing company you can expect to get objective advice on what really works, how long before you see results, how much it may cost and learn the fine points of of developing your online marketing strategy.
Major markets represent a huge opportunity to get more customers and watch your business grow. The key to true success is finding a company that can use every dollar of your budget in the mosr cost effective manner, and that has the smarts and flexibility to adjust as needed throughout their engagement with your company.
Interetsed in Learning More?
Certainly we would like an opportunity to speak with you, however you need to speak to several companies to find one that you like and that has the experience you need. Take a few minutes to read other articles on this blog on how to select an SEO company and related topics for Atlanta internet marketing.