Tuesday, July 17, 2012

Inbound Marketing - A New Essential

Inbound Marketing

Published on by: James H. Hobson

Inbound Marketing
Inbound marketing is a term whose origin is credited to Hubspot. The term refers to a concept of leveraging the combined power of content marketing, social media marketing, and search engine optimization. The more progressive internet marketing companies have been doing this for years using terms such as fully integrated, holistic, and comprehensive to better define their internet marketing and search engine marketing programs. An example of inbound marketing company is TigerSEO Internet Marketing.

Inbound Marketing vs Outbound Marketing

Outbound Marketing is a real "hit-or-miss" proposition, whereas Inbound Marketing is almost a guaranteed "hit" if it is well executed. Outbound Marketing includes old school techniques such as direct mail, television or radio ads and other attempts to engage prospective customers. The weak spot s that the advertiser is hoping to reach a prospect when they are interested in their type of service or product. Inbound Marketing positions a business to be easily found when a prospect is actively seeking a provider or a particular service or product. It sounds simple enough, but to make it happen requires expert planning and execution of several internet marketing techniques and channels.

Inbound Marketing Services

The cornerstone of effective inbound marketingt is the creation of high quality content such as informational video, articles, or pdf documents. These pieces are designed to help a user learn more, do pre-purchase evaluations, serve as how-to guides or deliver other data that helps the consumer. Inbound Marketing content is not like the traditional sales-pitch copy or in-your-face sales presentations.

Once high quality content has been prepared, it must be adjusted and improved for SEO benefits, and then must be positioned online. Your inbound marketing company will find the best possible site or venues for your content, place the content, and then work to have the content shared or bookmarked. As your content is found online and shared it sends a "positive social signal" to search engine algorithms which results in a bump in online visibility.

Inbound Marketing would certainly apply to any single effort however it should be thought of as an ongoing, strategic process. By hiring a qualified inbound marketing company you can remain focused on your business and enjoy the benefits of having your online visibility expand and rise. With a wider online footprint your company will get more leads, more online inquiries and better bottom line results.