Wednesday, February 6, 2013

Finding Good SEO Articles, Tips & Ideas

Why Most SEO Articles Are Worthless

Published on by: James H. Hobson

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I've long held the belief that most articles written on SEO (search engine optimization) are generally very low value to completely worthless. Presently I'm reading Enchantment by Guy Kawasaki. The book is a well written presentation on being genuine, providing value and working from the heart. The books message was resonating in my mind today as I read two new SEO articles, and it prompted me to write this post. So for those persons seeking to learn the best SEO methods and practices I'll now acquaint you with reasons why most articles are not how to learn about SEO.

SEO Knowledge and Skills

There Are Few True SEO Experts

Being a real SEO expert requires more than having a good understanding of algorithms, website coding, copy writing and be actively involved in search engine oprtimization. The true major palyers in the SEO world are also very connected to each other, and seem to have good and reliable information sources in high places. One analogy is to think of the uber-SEO pros as being involved in SEO insider trading. Certainly there are numerous people who are well above average in SEO work, however they are still not out there on the leading edge of search engine optimization trends. The true SEO experts are the ones breaking the news and uncovering the inside scoop on algorithm changes and such. If you don't have phone numbers to reach key people you're really not a top tier player.

There Is An Abundance of SEO Fools

As with most trades or professions there is a large pool of under-performers. This is the group that generates the majority of the articles posted online - and certainly these folks are not writing SEO books! The low information optimization practitioner works at the trailing edge of SEO knowledge, often employs shortcuts and black-hat SEO tactics, and worst of all they get most of their info from other low information people. Together this low information crowd generates a virtual river of articles that present anything but industry best practices.

The primary reasons they produce these articles is to feign an authority status, facilitate backlink building, and perhaps to impress customers or friends. Regardless of their motivation, their articles are not only unable to provide good tips and ideas but in many cases people following their advice will do harm to their rankings.

Chefs Rarely Share Their True Recipes

Here's the most important thing to remember when reading SEO articles; very few SEO professionals are going to give you the full scoop on their practices. The high end, benevolent people will often share some good nuggets but even this rarely includes the fine details on implementation or strategic application. The SEO business is extremely competitive and most people are not going to educate their competitors.

It is worth considering that some SEO companies may publish disinformation, really dumb ideas that lead to problems and tempting stories of instant success to sell bad ideas. Be careful.

How To Get The Best SEO Tips

First, develop a list of SEO experts and follow them on Twitter, Linkedin, Blogs or wherever you find them. Ignore articles from the average SEO junkie, freelancer or forum troll. So who are some of these SEO experts? Personally I recommend following these people:

  • Andy Beal
  • Jessica Bowman
  • Jim Boykin
  • Brad Callen
  • Matt Cutts
  • Brad Fallon
  • Rand Fishkin
  • Vanessa Fox
  • Michael Gray
  • Andy Hagans
  • Shawn Hogan
  • Michael McDonald
  • David Naylor
  • Wil Reynolds
  • Barry Schwartz
  • John Scott
  • Bill Slawski
  • Will Spencer
  • Danny Sullivan
  • Brett Tabke
  • Aaron Wall
  • Darrin Ward
  • Jill Whalen
  • Nick Wilson

And it should go without saying but I can't resist . . . read, learn and practice what is in Google's Webmaster Guidelines. You can be a bit creative but if you start thnking you are smarter than the engineers at Google you're going to do an SEO faceplant. As always, read and learn from the best, stay within the rules and be forever committed to self improvement!

Friday, January 4, 2013

How To Do A SEO Link Audit

Strategic Link Audit Process

Published on by: James H. Hobson

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A strategic link audit process is an essential part of every search engine optimization initiative. When you have completed a comprehensive link audit you will have the information needed to develop a customized link building strategy that improves search engine ranking and mitigates problems caused by improper link building practices and algorithmic driven ranking losses.

Your link building strategy should be fluid and flexible. Obviously the overall objective is to increase the number of links from relevant, high quality sites, however specific needs will sometimes be discovered and need special attention. Special action may be required to disavow links, remove or amend broken links, etc. Effectively you need to not only build your link base but also manage it.

If your goal is to improve your search engine rankings, ultimately your backlink footprint is more important than the number of links to your site. Your link profile must be carefully managed. It is worth mentioning that every part of your link building efforts should be done in an ethical and white-hat manner. Link building is an acceptable SEO practice if you understand the guidelines. It is almost a certainty that your link audit will uncover technical SEO problems.

How to Start Your Link Audit

The first step in the process is to complete a basic benchmarking process for the client site to identify existing links, evaluate the quality of each link and attempt to identify problems such as broken links, low quality or harmful links (links from bad neighborhoods). As you move through the process you should keep in mind what information is going to be the most valuable in helping you with your specific needs and keep appropriate notes.

Typical Link Related Problems and Needs

  • 1) Getting a new website into competitive rankings.
  • 2) Moving an existing site up for existing rankings, or developing new rankings for top keywords.
  • 3) Corrective actions to mitigate ranking loss, de-indexing, or similar issues.
  • 4) Establishing a good understanding of your link footprint’s health and overall quality.
  • 5) You need to resolve issues reported in Google Webmaster Tools.


Why You Should Consider Doing Competitor Site Link Audits

A competitor link audit, even if less detailed, can be of immense value in improving the client’s search engine rankings. The primary purpose for doing a competitor backlink check is to identify high quality sites that potentially offer the chance for links to the client site. If you have a competitor that is ranked very well for high traffic or high value niche terms they must be doing something right. Take a few hours to examine their link sources and look for places to get relevant links.

The Benchmarking Process

Link Audit Tools and Backlink Checker Tools

Make no mistake, a link building audit is tedious and time consuming. Fortunately there are numerous online link tools that make the work a bit lighter. While paid services offer the most robust tools some of these backlink data providers have free versions. Some recommended sites:

  • is one of our all-time favorites. This site has a great menu of tools, pulls accurate and detailed information. A free account is available however we recommend subscribing to any of the three services with monthly fees from $79 to $179 to $499. This is a TOP PICK by our team.
  • ScreamingFrog is a free desktop program which spiders site links, images, CSS, scripts and more.
  • Google Webmaster Tools (WMT) is a free tool which must be added into your Google account. This tool allows you to manage key settings that matter to Google, and is a top go-to place for information on how Google sees your link profile, and link problems perceived by Google.
  • MajesticSEO is an extremely robust SEO tool that offers a free version and paid versions priced out at $50, $150 or $400 per month. The site comparison tool, keyword checker and history tool are just part of what makes MajesticSEO a top tier service provider. This is a TOP PICK by our team.
  • Open Site Explorer is a product offered by the folks at SEOmoz. You can run with a 30 day free trial before you elect to subscribe to SEOmoz Pro for only $99 per month. This is a solid SEO tool.
  • WebCEO is a subscription based service that is handy for link checking of a client site and competitor sites. This tool has additional functionalities that can help you with various SEO tasks.

The Google Disavow Tool

It could be argued that Google’s quest to slaughter link farms and spammy link sellers was elevated with the release of the Disavow Tool. Google has empowered the SEO community and website managers to identify bad link sites and sources. There is a specific manner in which this tool is to be used, and its power may be more than you imagine. Our recommendation is to use this tool for only extreme problems, especially if you have received one of the dreaded notices in Google WMT.

Personally, I’ve yet to find a single link checker tool that I believe finds or posts every backlink. You can anticipate some variances in the information delivered by various sites, tools and software. Chances are that the links that don’t show up are of little consequence, and the links that are the most important will be captured by every link search tool.

Some of these tools enable you to export search results in spreadsheet form. This is extremely handy for managing data and working with clients. With a little effort you can modify one of these spreadsheets into a link tracker tool. You can use the new link tracker tool as a manifest where you add newly created links and maintain a good record of link building activity.

The Truly Important Site Metrics

For a new site the process is simply one of carefully earning and gaining links from relevant sites, and taking steps to not let any particular keyword or phrase become a majority percentage of your total backlink footprint. You may choose to use these services to measure your link velocity (rate at which you acquire links) which normally is relatively even, or use backlink data on competitor sites to support your own link building efforts.

For an existing site you have a two-fold process. Part one is to amend problems such as broken links or killing off bad links. Part two is moving forward to manage your link profile to present a natural footprint. It’s probably fair to say that until 2012 most of the top ranked sites spent a lot of time and effort to acquire links rapidly, in mass and through a variety of methods which were once tolerable SEO methods. Link building rules have changed so more attention needs to be focused on improving quality, maintain a measured pace and abandoning the wild west ways of link building.

For your link audit you should, at a minimum, acquire the following metrics:

  • List of domains that link to your site
  • Anchor text for each link
  • Target URL for each link

Other information to obtain, understand and leverage:

  • Percentages of predominant anchor text
  • Percentage of sitewide or non-sitewide links
  • Percentage of links that are dofollow or nofollow
  • Page Title – missing, duplicated, or over 70 characters in length
  • Meta Description – missing, duplicated, or over 160 characters in length
  • Errors and Redirects – temporary, permanent, 3XX, 4XX, 5XX, no response

A good link audit requires both knowledge of how to acquire data, and an understanding of what the data implies or means. For example, compiling a list of anchors text is one thing but you need to carefully analyze the anchor text for long-tail or short-tail, exact match, etc. It’s important to note how well your existing links have been used to increase the ranking value of multiple site pages, and notice whether or not the anchor text used for each page have created a tight link theme.

If you’re feeling particularly energetic or curious you can progress into a granular analysis of the links to each page and the page itself. Taking time to measure the quality metrics of each link can open your eyes to less obvious areas for improvement. An example would be trying to reconcile why two pages, each with the same number of links have vastly different organic rankings. Yes, competitive pressure is a factor but perhaps a line item review of the links would reveal the lower ranked page having links from pages with a high number of outbound links, low trust level, foreign hosting, or other seemingly meaningless details.

As you work through this process you need to make a lot of notes, carefully consider the details and never lose sight of the big picture. You should absolutely make sure that you understand the significance of any changes, modifications or additions that you pursue. If you have properly educated yourself you can complete a link audit that will lead you to the path of better rankings.

Thursday, December 27, 2012

Hiring A Good SEO Service

How To Recognize SEO Scams

Published on by: James H. Hobson

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Every day numerous well intentioned business owners are duped by online SEO scams, greedy advertising companies, and people who are simply using the lure of cheap SEO services to hustle cash. As this year drwas to a close we thought this would be a good subject to discuss to help people avoid some common SEO ripoffs and negative ROI situations.

SEO Scams

Greedy Advertising Companies

In terms of dollars hauled in, this is what we consider to the biggest SEO ripoff. The advertising business has traditionally been a massive revenue generator for print publishers. As the use of print advertising such as yellow pages has all but died, these advertising dinosaurs recreated their image as being internet gurus. The transition was relatively easy. It required simply reworking the print sales pitch to an internet sales pitch, building out a directory style website, and then converting the print advertisers over to the online advertising.

During this transition many yellow pages executives abandoned ship to start join or start other advertising companies . . . all using the same basic sales model. The costs for these one-size-fits-all programs are ridiculous and the sales pitches are usually very misleading. A true internet marketing company will dramatically out perform any online directory company in termns of cost control, results generated and overall customer satisfaction.

There are some business owners who are happy with their directory advertising, and there are some ad companies that are reasonably weel intentioned. Our experience is that they send trained salespeople to meet business owners for the sole purpose of closing sales, and they don't send knowlegeable SEO and business consultants to meet and learn exactly what your business needs and develop custom solutions.

Low Skilled Web Designers

Because the market is there, most smaller towns, like Baton Rouge website design companies, include SEO in their service offerings. It's important to note that very few of these web design companies have been successful in getting their own website ranked for web design, SEO or other terms that are important for their business. For this reason, you have to ask yourself how you can realistically expect them to do for you what they can't do for themselves. If a company can't get their own site ranked well it's a huge red flag signaling really poor search engine optimization skills.

The Craigslist Hustler

Sites such as Craigslist, Backpage and often paid advertising such as Google Adwords entices business owners to sign up for "guaranteed first page results" and it always includes the amazing benefits of super low prices and near immediate results. Of course the other sales option is to get a LOT of people to sign up for $100 a month and tell them it's going to take a while. This assures them of a nice revenue stream while they ignore your site.

How does the SEO hustler work? One way is to charge you a low monthly fee and outsource the work to India, Phillipines or other low wage areas. This gives them an 80-90% profit margin and an excel spreadsheet of links to show you. Another way is to use black-hat SEO software to rewrite plagiarized articles, post the articles and build a few backlinks to your site. They may do this work themselves or outsource it overseas. A third way is to simply pocket your money and do nothing - just let you keep paying until you scream, then they ignore your calls, or argue with you and quickly disappear.

The SEO hustler does not truly undertsnad, or care to do, professional, ethical search engine optimization. Their objective is to simply get more people to send them money.

The Robo Caller or Serial E-Mailer

This SEO scam plays the numbers game at the lowest level because it's only mass spam contacts without any personal touch. These services are quite often overseas boiler rooms that invest more in billing software than in hiring SEO professionals, computers and equipment, essential SEO software and third party information services.

Signs of SEO Scams

There are several ways to identify SEO scammers and people who are most probably not going to deliver what you are expecting in terms of ranking or lead generation. Some of the prime indicators of a SEO scam or SEO rip off are someone with:

  • no office, business license, EIN or business bank account.
  • no business website with well developed organic rankings.
  • no employees, only a laptop for equipment and no verifiable references.
  • an inability to show numerous live examples of stellar organic rankings.
  • a need to find customers on free listing sites like Craigslist.
  • a need to promote their business by piggy-backing on another company.
  • more interest in a contract and deposit than in learning about your business.

Why do people fall for SEO scams? People that fall for any type of scam rarely fct check what they are told, are infatuated with the idea of big gains with no risk or work, and are naive enough to think they have found a magic secret that true industry professionals and sharp business owners are missing.

Search engine optimization is a professional service but because it is not licensed or regulated the internet marketing industry is littered with unscrupulous and unskilled people trying to make easy money. The best way to avoid SEO scams and SEO rip offs is to take time to qualify your potential SEO company, expect to pay a reasonable fee for professional services and don't trust anyone who promises the moon and the stars for $1.99.

Thursday, December 20, 2012

Baton Rouge Web Design

2013 Strategic Website Redesign

Published on by: James H. Hobson

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The beginning of the new year is when many business owners begin to think about a website redesign process. The most common objectives are increasing leads, improving search engine ranking and simply updating the look and feel of their website.

We applaud any business owner who seeks to be on the leading edge of internet marketing. This article will present some of the important considerations in 2013 to maximize the opportunities available when doing a website redesign and redeployment.

Website Redesign Tips in 2013

Upgrade to HTML5

HTML5 is the most current specification for coding a traditional (desktop) website. HTML5 enables your web design company to deliver more features with less work. Using HTML5 means that your website can utilize tags for video that allows streaming multimedia content directly into a browser, enable the placement of interactive content without Flash or plug-ins, enable better controls and features for forms, and is a huge advantage for employing special utility features.

HTML5 Canvas is a great example of how your redesigned website can deliver a much improved user experience. Rather than use the outdated Flash presentation, the CANVAS element allows you to draw graphs, graphics, games, art, and other visuals right on the web page in real time within the user's browser. HTML5 can really make your site stand out!

Use Responsive Design To Impress

The better customers, people with money to spend, have larger monitors. This means that a new website can easily be built around 25% wider than most sites that are over 5 years old. With responsive web design your website can be made to auto-scale to fill the entire viewing space which maximizes your impact on potential customers.

Rethink Your Marketing

The best performing business websites are far more than a "cool design" with some photos and bland text. Your website should be a strategically crafted marketing tool. Your website should reinforce your brand, influence and persuade prospects, and be ranked where the highest relevant traffic is searching.

A good website design copany shuld never require YOU to write the content copy. Certainly client input is valuable but the text must be refined for search engine optimization, visual presentation, optimal messaging, grammar and the typical behaviors of a website user. Additionally, your site architecture, intra-site linking, interactivity, and inclusion of downloadable content are all powerful marketing components.

A large percentage of Baton Rouge website companies are WordPress template tweakers that lack the business knowledge, professional expertise, and physical resources to create a well planned marketing tool. A review of a website designers portfolio, and an interview to discuss their processes should enable you to find the agency that will give you the most value for your investment.

Get A Mobile Website

It is very common for an entertainment venue, trades service business, or professional practice to soon find that 30% or more of their website traffic uses the mobile website. Without a mobile website your business stands to lose a lot of potential customers.

How is a mobile website any better? Your traditional website may display on a mobile device or smart phone without any noticeable problems but that does not make it a mobile website. A true mobile website design requires a different approach to meet browser requirements and deliver a better user experience. A mobile website auto-scales its size to fit the viewing screen whereas a traditional desktop website must be scrolled around or even pinched to expand the page to a size where the message can be read. A mobile website is coded to deliver the fast load times required by mobile devices, networks and platforms. And a mobile website is designed to leverage smart phone functions such as making your phone number a tap-to-dial feature.

Although the development of some features or functionalities still requires more time and cost, many of the valuable upgrades can be made with the same amount of effort as not using these options. When you're ready to redesign your website you should work with a company that has the knowledge and experience to truly move your site performance to true 2013 standards - and not deliver a rehash of what you had before.

For more information that includes valuable advice from a website redsign consultant you can view and download this free Website Redesign Guide.

Tuesday, December 11, 2012

SEO Link Building Tips - Anchor Text 2013

Anchor Text vs. Co-Occurrence

Published on by: James H. Hobson

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There is a growing belief among the leading SEO experts that the optimization value from keyword rich anchor text is diminishing. I think we can all agree that the individual personality of each link is usually tailored to affect a specific and targeted ranking. A devaluation of anchor text is a logical step in the progressive efforts being made by search engines to mitigate manipulation of SERPs.

A new observation made by these same SEO experts is that Google’s Phrase Based Indexing capabilities may be placing greater value on overall content specifics. A critical component of phrase based indexing is the ability to associate page content by somewhat averaging the meaning of anchor text. The term for this is co-occurrence, and although this term is new to most SEO companies it has been in play for quite some time.

Although we won't go into the related concept of co-citations it is an area of SEO that any bonafide local SEO company will explore and consider. Co-citation and Co-occurrence are going to be active parts of SEO discussions in 2013.

Anchor Text in 2013

Anchor Text Diversity Is Important

Let me first clarify that every link you acquire should be a the result of tying your great content to places where users would be interested in your information. When these quality linking opportunities are available you would be well served to use diverse wording for the anchor text. First, this keeps your link diversity ratios in scale, and second this is a favorable practice for trending anchor text evaluations.

SEO Experts Speak About Anchor Text Importance

Rand Fishkin of SEOmoz

Bill Slawski of SEO by the Sea

A very well written article on this subject, which was cited by Rand Fishkin of SEOmoz, is Not All Anchor Text is Equal which was written by Bill Slawski.

A teaser from this article, and a tidbit to demonstrate the quality of the article is the following pull quote:

The patent includes a number of features associated with a link, and I’ve included a handful that involve which text is actually used within a link, and how they might be analyzed.
  • Actual words in the anchor text associated with the link.
  • Commerciality of the anchor text associated with the link.
  • A topical cluster with which the anchor text of the link is associated.
  • A degree to which a topical cluster associated with the source document matches a topical cluster associated with anchor text of a link.

Just as exact match domains have become a detriment for many sites, so may become too many exact match links. And in the end this all comes full circle to what we have known all along - quit gaming the system and simply do things that best serve the user.

Saturday, December 8, 2012

The Leading Edge of Business Website Design

Business Website Design in 2013

Published on by: James H. Hobson

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Now is the time to propel your business ahead on search engines! Offense wins the game, right? While most businesses are laying low you can gain ground by taking the bold steps of doing a total revamp of your online precense. This article will speak to persons who understand that simply "having a website" does not mean that your business is on the same level as a competitor. So now you are (or should be) wondering what are some of the differences?

It All Starts With Business Knowledge

Web Designer Experience

Have you met with a website designer that raves about "cool stuff" they can do for your website? And do they get that deer in the headlights look when you start discussing your market, competition, buying process or buying cycle, and core business needs? This is because they lack real world business experience. They've probably never worked as a manager, much less an owner, in a B2B or industrial company. They've never had to prepare a formal bid for an RFQ or RFP, never dealt with production schedules or project management, and never developed a business plan, sales forecasts or operations budgets. They can however, buy a Wordpress template and add the pictures and text content that YOU write for them. It's no wonder that so many business websites do little more than exist - these business websites are made by people you might not hire to work in your back room. Business experience matters.

Technical Capabilities

I'll be quick to admit that platforms like Wordpress can be a great solution for some business websites . . . the simple ones anyway. When you hire a website designer you need to consider their technical capabilities with specific regard for their ability to handle your needs in a customized and relevant manner. Worpress designers rely on plug-ins and usually can't deliver when you need critical development features and internet marketing services.

Website design is a professional skill that requires knowledge of user preferences, color theory, search engine algorithms, traditional marketing concepts and more. Believing that simply buying a template, and adding some text and a few photos will deliver success is a huge mistake.

In the recent past the internet has served as a great tool to get a business found by more potential customers, and get the business found in new areas. Now, online users are expecting to be able to do more than find your brochure website. The ready-to-buy users want interactivity and the ability to control the website experience. The modern user wants to buy online, download brochures, access forms, view GOOD photos of products, and get detailed information. Additionally they are accessing websites from desktop computers and mobile devices. Can your website guy handle all of this? Do they have the technical design ad development skills to make your company more successful now and moving forward?

2013 Website Trends

It's all too easy to say "I've got a website and it's fine". But is it really okay? What criteria are you using to make this assessment? In 2012 Google changed their search engine algorithm over 100 times - did you adjust your website to leverage these opportunities? Is your website designed to take advantage of large monitor screens AND able to render well on mobile devices, smart phones and tablets? Has your website company discussed with you responsive website design, SVG content or app development? If not, you are leaving the door wide open for a competitor to advance far ahead of you. Is looking through their dust the view you want or one your business can afford? It's time to be aggressive and take the action that can protect your bottom line.

How Good Is The Information You Receive?

If you live in a relatively small market you probably have a somewhat small pool of website design companies and fewer website developers or internet marketing companies. This invariably means that the knowledge base is weak and behind the curve when compared to large market service companies. By reaching outside of your local market you have the opportunity to engage professional expertise and technical skills that will devastate your competitors now and for quite some time. Additionally you can hire a company that is not working with your competitors.

Unless you live and do business in a major market, the leading edge of website design and internet marketing is probably hidden from view. In 2013 do you want more of the same or an opportunity to gain ground on your competition?

Friday, November 23, 2012

What Is SEO ?

The Real Meaning of SEO

Published on by: James H. Hobson

An article to answer the question What Is SEO?
Even after years of active promotion and implementation business owners and managers continue to misunderstand SEO. SEO, the acronym for search engine optimization, refers to the practices used to affect specific search engine rankings for targeted keywords or phrases. Search engine optimization is recognized by Google as a good and legitimate service however certain techniques are objectionable and unacceptable.

As with any professional service, SEO has both good and bad practitioners. Whether SEO is good or bad is determined by the style of implementation and purpose of its use. A total SEO strategy should include on-page and off-page SEO work. Any work should begin with keyword and competitor research to create an effective strategy.

The Various Ways to Define SEO

As an ethical Atlanta SEO company we work with only legitimate businesses, and therefore seek to place their website for relevant terms. Anyone doing search engine optimization should first and foremost consider the search engine! To this point we strongly recommend becoming familiar with, and adhering to, Google Webmaster Guielines.

SEO - The Laymans Definition

Search Engine Optimization (SEO) is a generic term for the many methods used to get a website ranked on search engine results pages (SERP's) for specific keywords or search phrases.

It is important to understand that SEO is not a commodity which may be purchased in truly tangible measures. To better understand this term as a consumer, you can think of it as if you were buying home remodeling services. There is a lot that can be done, and each job has its own level of finished quality, time required to complete, and value. SEO work can include specialized website coding, optimizing text or images, link building, content marketing, social media marketing and much more. Each of these areas can be further segmented into specific tasks and needs. All of these tasks can be completed and implemented in varying degrees of quality.

SEO - The Technical Definition

SEO from a technical perspective includes implementing and optimizing code and content elements. This work certainly requires technical coding but also marketing concepts, user preferences and search engine algorithms. While forums and articles can give some technical pointers it takes years of practice and constant study in oder to become an SEO expert. Technical considerations include page load time, block level SEO, using unique page titles and descriptions, alt tags, title attributes and new tools such as Google's tag manager.

SEO - The Marketing Definition

From an internet marketing perspective SEO is the Holy Grail for driving higher volumes of relevant traffic to a website. For the marketing person SEO is a method to get a website ranked and also a process to build branding. To a marketing person this includes content marketing, articles, press releases and distributing white-papers. In a marketing perspective SEO is about implementing brand building content that also improves organic ranking.

Optimizing content for websites and articles includes an understanding on block level SEO, authorship, latent semantic indexing (LSI), and payig attention to word counts, non-spam writing tactics and proper link building methods.

Figure Lie and Liars Figure is a saying I use to alert business owners to some common tricks of unethical hustlers. The person or company working on your ranking should give you progress reports. Typically these reports are a list of keywords where your site is ranked with the actual ranking. Here's where the lies and deception often start. You may be excited about your reports that show a steady increase in ranked terms. You think your SEO company is doing a great job right? Maybe not. Have they shown you the amount of real world search traffic for these terms? Are you ranked for a lot of terms where there is no traffic and that won't generate leads? You need to have a good understanding of what your SEO companies strategy, tactics and goals.

How Search Engines View SEO

Search engines look at SEO in both a good perspective and a bad perspecive. The good perspective holds that ethical internet marketing professionals employ coding, links and content that actually assist a search engine in knowing how to classify and on what SERP's to display a website. The bad perspective is that certain SEO practices may be leveraged in order to manipulate SERP's and thereby provide what may be low quality content.

SEO Providers Are Not All Alike

Because consumers do not understand "What is SEO?" or what is required to do quality work, they often rely on price or a slick sales pitch. Because consumers do not understand what they need there are a lot of people who have read forums and blogs enough to speak as though they are knowledgeable. The quality and effectiveness among people offering SEO varies as much as day and night.

There are a LOT of "website designers" and freelancers who pitch SEO simply because they can make some money. A business owner, thnking of SEO as a commodity, can falsely believe they got a great deal because they "got a guy to do our SEO really cheap". Any competitor who hires a legitimate SEO company will slaughter the owner who goes cheap. So, the next question is, "how do you find a good seo company?". Click the following link to learn more about how to hire a good SEO company.