Link Building

Link building should be a part of your internet marketing strategy. Backlinks help a search engine to take note of a particular site for a particular service/product/topic. Link building can be done by a qualified link building service or a business owner may decide to do it themselves.

When undergoing a link building campaign it isimportant to understand the ground rules. There are no value links, bad links (which can harm your site), okay links, god links and great links. How do you know one from the other? Great question.

BAD ONES: First, avoid any porn, gambling or "bad neighborhood sites" like black-hat SEO forums. NEVER link to them, even if you are trading links. Second, don't waste time on low traffic, cheap looking sites. It has no value and, by association, makes your site look bad. DO NOT use a link farm - typically comes to you as a cheesy offer (100 hgh quality links for $49). Search engines may penalize your site if you get associated with the link farms.

GOOD ONES: First, learn what is considered "spammy" and play by the rules.
Try to find sites with High Page Rank . Beyond that you would like to get links from sites that are .gov. .edu .org .com, etc.

You can get some links from articles, blog postings, etc. however many of these places have a general "no follow" on all links so you're wasting your time if you are seeking link juice.

Don't forget to get links from "authority sites" like the old DMOZ site, business.com and others.forums, comments in blogs. Know that DMOZ is notoriously slow to add sites - and sometimes may never do it.

As youlearn, or if you have questions, remember to come back to our site and post a comment or question. Good luck on your link building!