Sunday, August 29, 2010

Industrial Website Marketing

Marketing an industrial website can appear to be a daunting task. With a little planning, and an understanding of your options, you can determine a course of action that will yield the results that you need.

The first course of action is to define your objectives. Are you needing to improve your overall site ranking on search engines? Get keyword specific placement? Expand the breadth of your online visibility?

Next, define your desired timeframe and budget. These two elements are closely linked. In order to get immediate results you need to find opportunities for paid listings. This could include pay per click advertising (i.e., Google Adwords, Yahoo Search MArketing, MSN Ad Center), industrial directories (i.e., ThomasNet, GlobalSpec, Arcat), or general online directories. This is where things can become very confusing and intimidating. There are a LOT of choices, and salespeople don't provide objective recommendations. A knowledgeable internet marketing company can help you to sort through the options, assess reasonable budget numbers, and evaluate the relevance and value of any possible paid inclusion opportunities.

For long term success an industrial company needs to engage the services of a qualified industrial SEO company to achieve top organic search engine placement. SEO services can often yield positive results within a few weeks however SEO should be viewed as a long term strategy for industrial website marketing. SEO services require strategic on-site and off-site work to achieve optimum results. Don't believe that SEO is simply "meta tags" and "adding keywords". SEO is a professional service.

Additional opportunities for industrial website marketing can be created through press releases, articles and even traditional marketing efforts. The simple fact to remember is that if you don't have a commitment to marketing your industrial website you will be handing your competition a lot of business.

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