Blog AdWords Ad Extensions Guide: Article Worth Viewing

Blog AdWords Ad Extensions Guide

For most people, there's always a little more to learn about how to get the most from a Google Adwords program. This entry addresses Ad Extension features for Google Adwords. Specifically, we're going to introduce you to a great article on the Wordstream website. Now about those ad extensions . . .

Google Adwords Ad Extensions enhance the typical text ad with one or more lines that provide additional information such as an address and phone provide users with a faster way to reach relevant information about a business and its offerings. It is very easy to utilize Google Adwords Ad Extensions, and learning how is almost as easy.

While Google provides very good information on how to use, and why to use, Adwords ad extensions, there is a lot to be learned by reading the article we referenced above. Below is an excerpt from the article written by Tom Demers for the Wordstream site. (The title is a link to the complete article.)

AdWords Ad Extensions Guide Bonus: Google AdWords Communication Extensions

Recently we did a series of posts on AdWords Ad Extensions, complete with a quick follow-up on how Google decides to display ad extensions and a closer look at the following extensions:

Google AdWords Location Extensions / Google AdWords Product Extensions / Google AdWords Sitelink Extensions / Google AdWords Call Extensions, but after concluding the series we quickly realized that we left an ad extension off the list (the downside to pompously titling something “The Ultimate Guide to X” is that you can easily be guilted into pretty much never-ending updates, so be careful with your hyperbolic in-title-adjectives).

One ad extension we missed was Google AdWords communication extensions. This isn’t available for everyone, but it’s a very interesting extension that could have some serious implications for some advertisers, and could become a more important tool in pay-per-click advertising as time goes on

If you need assistance with any part of your Google Adwords program,from setup to any part of PPC Management, please get in touch with us.

Industrial Website Marketing

Marketing an industrial website can appear to be a daunting task. With a little planning, and an understanding of your options, you can determine a course of action that will yield the results that you need.

The first course of action is to define your objectives. Are you needing to improve your overall site ranking on search engines? Get keyword specific placement? Expand the breadth of your online visibility?

Next, define your desired timeframe and budget. These two elements are closely linked. In order to get immediate results you need to find opportunities for paid listings. This could include pay per click advertising (i.e., Google Adwords, Yahoo Search MArketing, MSN Ad Center), industrial directories (i.e., ThomasNet, GlobalSpec, Arcat), or general online directories. This is where things can become very confusing and intimidating. There are a LOT of choices, and salespeople don't provide objective recommendations. A knowledgeable internet marketing company can help you to sort through the options, assess reasonable budget numbers, and evaluate the relevance and value of any possible paid inclusion opportunities.

For long term success an industrial company needs to engage the services of a qualified industrial SEO company to achieve top organic search engine placement. SEO services can often yield positive results within a few weeks however SEO should be viewed as a long term strategy for industrial website marketing. SEO services require strategic on-site and off-site work to achieve optimum results. Don't believe that SEO is simply "meta tags" and "adding keywords". SEO is a professional service.

Additional opportunities for industrial website marketing can be created through press releases, articles and even traditional marketing efforts. The simple fact to remember is that if you don't have a commitment to marketing your industrial website you will be handing your competition a lot of business.