Tuesday, August 30, 2011

Learning From Your Online Competition

Digital Marketing Competitor Intelligence

Any business that has made, or is making, an earnest effort to achieve high organic rankings has undoubtedly encountered some online competitors that seem equally determined to have those same high organic placements. Rather than look away in disgust, maybe you should consider taking an in depth look at your online competitors to see what can be learned from their efforts. After all, they must be doing something right.

Ther are many things to examine when researching an online competitor. Many of these things are spelled out in an SEO strategies article that was posted online. You can learn about the page count of their site, amount of content on each page, keyword density, and obviously look at the source code for insights to their SEO strategy. A backlink check is another good way to find valuable off-page SEO opportunities.

Since your competitors have or are going through the same exercises as you, there is a golden opportunity to save yourseld considerable time, effort and money by learning from an online competitor, and adding your own special touches to improve your SEO results. This is a common practice when doing Atlanta internet marketing or internet marketing in any major market.


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