Social Media Use Grows, Facebook Timeline Shines

Social Media Management 2012

Published onMarch 16, 2012 by: James H. Hobson

Our clients are continually asking about how to use social media for business, and ask us about current social media trends. New numbers have been released which shows substantial growth in user activity, and suggests that recent social media changes are having a positive impact on usage.

Facebook Timeline

Facebook Timeline is being well received by most users, and is generally perceived as a very positive change, if not a great upgrade. With this change, Facebook is anticipating pushing their 2012 growth up from the 13.4% growth in 2011, after enjoying a 38.6% growth spike in 2010. Additionally, Facebook has introduced major improvements to its advertising platform. Facebook Premium is intended to extend the reach of paid advertising which will in turn increase impressions. Another new feature is Facebook Offers which offers users the opportunity to post special deals. We believe that these new features are designed to position Facebook as a viable local search tool for consumers on the go.

Twitter

Twitter use in 2011 grew by over 31%, and is expected to continue on the path of high usage. Twitter users now total over 465,000,000, with over 175,000,000 tweets per day worldwide. The greatest number of users are located in the United States, Japan and Brazil.

Google+ or Google Plus

Google's new social media site offers a slick interface, and nifty tools to connect with friends, family, acquaintances and associates. The ability to target messages to your "Google Circles" means that you have greater control than Facebook, and the added ability to easily share media content such as videos. We strongly recommend that every business establish a Google+ presence, and integrate the Google+ badge into their website's pages.

Google+ Help, or assistance with any social media sites, is available at affordable rates from a reputable social media management company in Atlanta.