Large Market Internet Marketing

Atlanta Digital Marketing Strategies

Published on October 25, 2012 by: James H. Hobson

You may be wondering why we take the subject of major market internet marketing and choose to focus on Atlanta internet marketing. The answer is that the Atlanta market has some challenges that are unlike what you may encounter in many other major cities and metro areas. If you can be successful doing internet marketing in Atlanta then most other areas are relatively easy.

Meet the Unique Atlanta Marketplace

Atlanta is described as being the hub of a massive metropolitan area that encompasses approximately 16 Georgia counties and includes over 5,000,000 people. Obviously there are numerous incorporated cities within this area, and long established communities within each city or town.

Atlanta is THE crown jewel of the South and continues to grow at a phenomenal rate, and this is where the complexity begins. Unlike most major cities where most of the population was born, raised and has remained in the same city, Atlanta has a very large percentage of people from other states and countries. This means that large segments of the population lack detailed knowledge of the metro area.

Even for long time area businesses like The Varsity, The High Museum, or Fox Theater the newcomers don't know your name, where you are or that your business exists. For any business that wants more customers in Atlanta, the best way to find them is through strategic internet marketing services.

Where Does A Business Start?

The very first thing a business needs to do is to determine the radius from which they can draw or service customers. Next the business needs to analyze the circumference and gray out the areas where land use or demographics indicate the area is less likely to generate customers. For service businesses with trucks spread out across Atlanta this process may be useful to some degree but is not as critical.

Connecting With Your Target Audience

When you have identified the communities or area you need to cover the real work is ready to begin. Atlanta area customers are in the higher tier of internet savvy consumers. This sounds easy to handle but you have to consider what they really means for your internet marketing strategy. Where are customers online, and how are they searching?

Websites? You have to be prepared to engage consumers with a traditional website and you need a website designed for mobile users. Many Atlanta businesses find that half of people searching for their type of business are on a mobile platform. If you don;t have a mobile website design you could lose a LOT of new business.

Placements and Visibility? It's important to know that your potential customers can come to your business through any of a number of online marketing channels. Yes, most will say "Ie found you online" or "I went to your website" but what does this really mean? Let's say the user does the typical Google search to find a business. The search results page comes up with a mixed bag of links (choices). You need to make it impossible for the online consumer to not find you. This means having top organic ranking from traditional search engine marketing, top local search placemetns from local seo work, and high visibility elsewhere by using viseo content, articles, listing s on directory sites, PPC advertising and the increasingly important social media world.

Not all of these are appropriate for every business. And for the channels that are appropriate, each has its own relative value. To get the most from your internet marketing budget you need to engage one of the leading Atlanta internet marketing companies. Don't rely on advertising sales reps, freelancers or companies that have miserable online visibility for your internet marketing needs.

Your Online Marketing Strategy

When you wrok with a professional internet marketing company you can expect to get objective advice on what really works, how long before you see results, how much it may cost and learn the fine points of of developing your online marketing strategy.

Major markets represent a huge opportunity to get more customers and watch your business grow. The key to true success is finding a company that can use every dollar of your budget in the mosr cost effective manner, and that has the smarts and flexibility to adjust as needed throughout their engagement with your company.

Interetsed in Learning More?

Certainly we would like an opportunity to speak with you, however you need to speak to several companies to find one that you like and that has the experience you need. Take a few minutes to read other articles on this blog on how to select an SEO company and related topics for Atlanta internet marketing.

Submit Website to Google With Fetch

Google Fetch

Google has posted information on their Webmaster Central Blog with great news for expediting the indexing of a new website! The following is a repost of the article written by Jonathon Simon and Susan Moskwa:

The Fetch as Googlebot feature in Webmaster Tools now provides a way to submit new and updated URLs to Google for indexing. After you fetch a URL as Googlebot, if the fetch is successful, you’ll now see the option to submit that URL to our index. When you submit a URL in this way Googlebot will crawl the URL, usually within a day. We’ll then consider it for inclusion in our index. Note that we don’t guarantee that every URL submitted in this way will be indexed; we’ll still use our regular processes—the same ones we use on URLs discovered in any other way—to evaluate whether a URL belongs in our index.

This new functionality may help you in several situations: if you’ve just launched a new site, or added some key new pages, you can ask Googlebot to find and crawl them immediately rather than waiting for us to discover them naturally. You can also submit URLs that are already indexed in order to refresh them, say if you’ve updated some key content for the event you’re hosting this weekend and want to make sure we see it in time. It could also help if you’ve accidentally published information that you didn’t mean to, and want to update our cached version after you’ve removed the information from your site.

How to submit a URL

First, use Diagnostics > Fetch As Googlebot to fetch the URL you want to submit to Google. If the URL is successfully fetched you’ll see a new “Submit to index” link appear next to the fetched URL.

Once you click “Submit to index” you’ll see a dialog box that allows you to choose whether you want to submit only the one URL, or that URL and all its linked pages.

When submitting individual URLs, we have a maximum limit of 50 submissions per week; when submitting URLs with all linked pages, the limit is 10 submissions per month. You can see how many submissions you have left on the Fetch as Googlebot page. Any URL submitted should point to content that would be suitable for Google Web Search, so if you're trying to submit images or videos you should use Sitemaps instead.

Submit URLs to Google without verifying

In conjunction with this update to Fetch as Googlebot, we've also updated the public "Add your URL to Google" form. It's now the Crawl URL form. It has the same quota limits for submitting pages to the index as the Fetch as Googlebot feature but doesn't require verifying ownership of the site in question, so you can submit any URLs that you want crawled and indexed.

Note that Googlebot is already pretty good about finding and crawling new content in a timely fashion, so don’t feel obligated to use this tool for every change or update on your site. But if you’ve got a URL whose crawling or indexing you want to speed up, consider submitting it using the Crawl URL form or the updated Fetch as Googlebot feature in Webmaster Tools. Feel free to visit our Webmaster Help Forum if you have more detailed questions.

As an Atlanta internet marketing company we're excited about this new capability to better serve our clients.