Monday, September 13, 2010

The Importance of a BBB Accreditation

BBB Acreditation is a great thing for any legitimate business. If a company truly has passed the BBB background check they can display the BBB logo on any marketing material including a website. If you see the BBB logo on a website you should be able to click on the logo to visit the BBB site and confirm that the company is a legitimate BBB member.

The blunt facts are that society, as a whole, has been conditioned to excuse behavior that is immoral, unethical and even criminal. While there may be an initial "gasp", the public quickly forgets about the misdeeds, and in some cases the ill-behaved party becomes a pop celebrity. When it comes to being a business owner it is very important to know that you are not working with, or about to hire, one of these unscrupulous people or companies. A great way to get an objective idea is to check with the Better Business Bureau.

When you are evaluating a potential supplier, vendor or partner company you obviously undertake some due diligence. If this includes checking references, you can feel certain that you will be provided with only references that are guiaranteed to give a glowing rating. Beyond this you don't have much else in the way of external credentials. This is where it can help you to look at a company's BBB rating or perhaps their info on Manta or D&B.

D&B or Manta require a certain level of input from the company to build a profile, and then have to do a lot of work to keep the infoprmation current. The beauty of a BBB rating is that if there is anything negative, there is a good chance that the offended party will take the initiative to post a complaint with the BBB.

From the standpoint of obtaining BBB accredidation, it can really make your business stand out - and get the credit you deserve for running a good business operation. It could very well be the deciding factor when a potential customer is down to only a few potential suppliers.

In a business like ours (internet marketing and web design) there are a LOT of flakey freelancers and shady outfits. We often hear tales of customers paying nice sums of money only to have their "web designer" disappear, stop calling back, or never providing any work. To set ourselves apart we went through the BBB approval process.

There is a great satisfaction in receiving BBB acceptance and seeing that a background check produced zero customer complaints and you have an "A" rating. Our clients have commented about it so we know that they like the reassurance that we are a solid and reliable company. We think that a BBB accredidation is a grerat asset for any company.

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