If you've recently noticed a small, medium blue arrow at the top of Adwords ads it's a development related to Google Instant. While it is intended (we think) to offer a new way to navigate, it has the potential to take clicks away from organic rankings and divert them to Adwords ads.
When you get to a page with the distinctive blue arrow, use your down arrow key to move the arrow to another position, use your Enter key to make a selection. You'll probably be amused by this new feature.
We've noticed a hokey website or two trying a leading >> in their website's title tag but have never seen a quality website, including SEO companies or legitimate PPC management companies that use industry best practices, use this kind of gimmick.
No, you can't buy it, but if you have that top Adwords position you'll probably like the results. There is no guarantee on whether or not this will stick around or change. We would like you to leave comments below on your thoughts and experiences on this new feature.
Leave it to Google to push for new ways to improve the Adwords product . . . and create a challenge for SEO practitioners. For now, most SEO professionals are not too concerned.
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