Tuesday, March 1, 2011

Choosing A Vendor - A Client's Dilemma

Today I spoke with a potential client who is in the same position as many of the people that come to our company. They desperately need results, have a limited budget and are struggling with "making the right vendor choice" becuase they have been burned by inferior companies. Our goal is to lay all of the cards out on the table and help the prospect to choose the best company for their situation.

Most people who have been burned have an immediate tendancy to make a decision based on the best possible feeling of trust which all too often means turning to a relative or friend-of-a-friend. What they almost always get from this are more bad results and a damaged friendship.

Another route people often go when they have been burned is to question the entire value of internet marketing, especially SEO, and protect their money. They either totally withdraw from any efforts to market their site (a BIG mistake!), or they know that they need to do it and decide to go with the cheapest person they find. They have been conditioned to think that they are wasting money and they (naturally) want to stop wasting money.

One more bad choice in vendor selection can permanantly ruin this person's belief in internet marketing. We do our best to explain that in this business there are a LOT of hacks that chase "easy money" and then there are professionals that get results. Learning how to choose and SEO company, or how to choose a website designer in very important.

Our next post will walk you through some of the things to consider when choosing a website designer, an internet marketing company or SEO company. Stay tuned . . . .

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