Sunday, March 20, 2011

Google's Panda Update, aka the Farmer Update

We are coming up on a month since Google's Panda update hit the internet. This update has also been called "The Farmer Update". It is estimated that this affected about 12% of all websites. Honestly, we have seen very little changes, and most changes did not last over two weeks.

One site that did take some hits is Merchant Circle. Merchant Circle's comments wer recently posted on the SearchEngineLand.com website and included the following:

Beyond the changes we’ve already made, here are the near-term actions we’re making in response to the “farmer” update:

•Re-doubling or efforts to fight spam and other low-quality content across our network (which is always a challenge in local
•Evaluating our site to determine where we can make improvements to site layout and topology with a goal of improving search experience
And here are the activities on which we will continue to focus to help local businesses:

•Educating our members about the importance of creating valuable local content about their businesses and their communities (see examples here of our merchant education webinar series here: http://www.youtube.com/user/MerchantCircle#p/c/16A06082C6D6A04A
•Serving as an objective voice for local business owners who are often under represented in local discussions (see: http://blog.merchantcircle.com/2011/02/q1-2011-merchant-circle-mci-survey.html)
•Building valuable new products to enable quality conversations between consumers and merchants (where else can merchants book online appointments, create online deals, send newsletters, meet other business owners all for free?)

If you have commenst on the recent Google updates, please post it here.

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