Video Marketing and Website Video Content

Video content has become extremely popular for internet marketing and for website content. Unfortunately any fool with a camera can make and post a video, often cluttering sites like Youtube with blithering nonsense. If people will take the time to understand some basics on how and WHY to create a video for online promotion they will d everyone a favor - especially themselves.

First and foremost, your video should not be a lengthy documentary unless you are a very well established authority such as Matt Cutts of Google. Cutts knows his facts versus some guy with a quest for fame espousing his hunches and perceptions. Generally speaking your video is better received if you focus on a single point and the content is concise and structured.

Second, don't try to be a creative director and add all sorts of flashy graphics and techno music. These things are distracting and usually make your video appear as very amateurish. Again, clean and simple makes for better communications.

Use decent equipment and a good setting for filming. You must have good equipment (not necessarily expensive), good lighting and an ability to manage good sound quality. We once had a client whose wife fancied herself as a video producer (among other fantasy creative skills). The videos produced had horrible sound quality which included overwhelming background noises from air conditioning units, vehicular traffic and more. A good video shoot needs to be planned and executed with a commitment to creating a high quality result - een if it means repetitive efforts to get it right.

Lastly, think about your subject and speak from the heart. Most people cannot read a script (or teleprompter, lol) and appear genuine. Study how to give a short, impromptu speech and you'll command a better appearance which means you'll make a better impression on your viewers.

If all else fails, hire a professional company like Fat Chimp Sudios in St. Louis to do your videos. The ultimate goal is to create a video that makes you appear confident, pleasant while you provide information of value for the viewer.