Tuesday, September 18, 2012

SEO For Google in 2012

Atlanta SEO

Published on by: James H. Hobson

 

Any business in the greater metro Atlanta area knows that the race for top ranking on Google is incredibly intense. Because of the numbers of competitors, and the ample supply of Atlanta SEO companies, it takes a true SEO expert to improve search engine rankings on Google. After the algorithm updates known as Google Panda Update and Google Penguin Update there has been greater concern over how to do SEO for Google and not lose the valuable first page rankings. Certainly, any SEO company should first and foremost pay close attention to Google's Webmaster Guidelines.

SEO for Google

Search engines assess many factors and characteristics of websites, articles and other online content in order to rank them for search results pages. Most search engines have an overlapping number of criteria such as page load time, ample amount of meaningful content and similar items. Google is the most advanced in evaluating a site's quality and value. Doing SEO for Google requires a particular expertise and a commitment to paying close attention to the finer SEO details.

Although Google SEO techniques have long included items such as honing page titles and descriptions, using alt and title attributes and having ample backlinks to your site, the manner in which these things are done has changed. In particular, the Google Penguin update totally changed what is considered white hat seo practices and techniques.

Building backlinks was once as simple as hiring any of the multitude of "link building services" that advertise online. These services often used spammy auto submission, mass link dropping on blogs, article spinning and submissions, and other tactics to rapidly generat high volumes of backlinks. Many of these companies owned and operated "link farms" which is a collection og blogs and sites that exist solely to post mindless articles with backlinks, or simply add page after page of text links. Google made a concerted effort to drop these link farms and black hat SEO sites, thereby rendering useless the links from these sites. This left many businesses with sites that plummeted in rankings, losing lots of traffic and business. Unfortunately, many of these businesses had no idea that their chosen Atlanta SEO company was doing black-hat work. So how do you now do SEO for Google?

Atlanta SEO companies, at least the better SEO firms, are among the best in the country at achieving great results through white-hat SEO practices. The current way to SEO includes the following:

  • Fire your SEO company if they use black-hat methods.
  • Use Google Webmaster Tools to check your site for problems.
  • Correct as many problems (on- and off-page) as possible.
  • Request reconsideration by Google if your site's rankings have been harmed.
  • Be more selective and judicious in how, and from where, you acquire backlinks.
  • Get professional SEO help to maximize SEO results.

Finding A Good Atlanta SEO Company

One of the most important considerations when seeking a good Atlanta SEO company is to find a firm that offers more than just SEO (or "just" any one or two things). To develop a well rounded and high performing internet marketing program you need a company that offers:

  • Extensive client-side, real world business experience.
  • Creative consulting and strategy development.
  • Organic SEO services for local, regional and national campaigns.
  • Local SEO services for Google+, Yahoo Local and Bing Business Portal.
  • Website design and maintenance.
  • PPC management, which is a great partner tool for SEO.
  • Search engine marketing, article writing, etc.
  • Video creation and marketing.
  • In-house staff without need to outsource your work

Local SEO Companies

There are a multitude of Atlanta SEO companies to be found online. Taking your list down to the better ones means finding a true company, with an office and a staff - not a freelancer. Checking credentials such as A+ BBB ratings, great online reviews and portfolio will reduce the list to only a few companies. A brief interview will help you to find the company with a style that you like and with whom you would enjoy working.

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