September 2012, Thoughts On Google Penguin

Thoughts On Google's Evolving Search Results

Published on September 3, 2012 by: James H. Hobson

The year 2012 has seen Google take some hard and deliberate measures to alter their search results. Notably this has been through the Panda algorithm and Penguin algorithm changes, and the numerous aftershock tweaks. Perhaps being naive, I want to believe that Google has truly honest intentions however looking at the overall results leads me to question whether or not money has corrupted the souls at Google.

I'll be fair, and true to my capitalist beliefs, and say that Google has the right to do whatever they choose with their product, services and company. I think it is worth noting that with Google being such a liberal minded organization, you would expect them to think about their "economic responsibility" and believe in "fairness".

Algorithm Winners and Losers

What seems to be the majority opinion is that Google's handy work has made large corporations the biggest winners, and small businesses the biggest losers. The minds at Google are far too sharp to have not anticipated such outcomes. While so many people are confused as to why this would be implemented, I'll defer to standby logic and say, "when things don't make sense, simply follow the money trail".

Why Favor Big Business?

Large corporations have a lot of power, and have well connected Board members. Because Google is a noun and a verb, you have to respect it's power in generating sales. For years these large, sloth like corporations have been unable to keep pace with SEO, and consequently have been losing huge amounts of revenue to small companies. Even major advertising companies like AT&T yellow pages have taking massive hits year after year because their products are no longer highly valued due to dismal rankings and (I believe) shrinking usage. There's no doubt in my mind that Google "got the message" and decided to do their own Google dance, lol.

Free Enterprise Will Triumph

It's my belief that whenever the American people are trying to be forced into something, they fight it and find a way to remain free of domineering powers. From this perspective I anticipate that the average user will begin to be very willing to go past page one, skipping the force fed results, and get into the area where they find what they want. I think that others will be substantially turned off by being herded and will move to other search engines. It's absolutely awesome how the free enterpise system works, isn't it?

I hope that someone will tell Google that being a "green company" is not supposed to be a reference to money, and that when American small businesses are hurt in mass it's going to end up a black-eye for the perpetrator. I hope that American small businesses can outlast this insanity and find new ways to stay alive. Maybe I'm wrong about the popularity of the 2012 trends for Google searches, but riddle me this Batman, who do you know that is raving about the results of Panda and Penguin?