SEO Copy Writing Tips

SEO Copy Writing Tips For Websites & Articles

Published on October 1, 2012 by: James H. Hobson

How to write search engine friendly, optimized content seems to baffle a large number of people. Ths article has been written to provide SEO copywriting tips for website text content, and inbound marketing services for content marketing such as optimized articles.

SEO Copywriting Basics

The most important thing to know and understand about SEO copywriting is that your content needs to focus more on the user and less on search engines. If you focus on search engine algorithms you will write quirky content that is anything but natural language. The final copy needs to be informative, persuasive and yet have the characteristics that algorithms will embrace.

It is very important to also understand where your copy will be used and its intended purpose. The best SEO copywriting services use a layered approach to develop high performance content. The layers of defining requirements, organizing information, writing text and adding SEO touches are basics. Even when using these basics there remains different ways to apply your SEO copywriting skills.

Use Keyword Research For Quality Traffic

If you are writing copy for a website you should focus on engaging site visitors, and generating qualifie leads. This form of SEO copywriting is geared towards increasing quality traffic.

Keyword Research using professional SEO software (not free SEO tools) is essential to your success. From the perspective of the sales process or sales funnel your keyword research can be clustered. Segregating terms in this manner will help you to develop appropriate content for your website. In some situations you may want to develop separate pages to serve each of these steps in the process.

Use Trending Topics For Increasing Traffic

Some SEO copywriting, such as articles and blog posts, are done to increase website traffic and build branding. In these situations it is important to get your message and company in front of as many eyes as possible.

Search Term Trend Research is the best thing you can do for this purpose. Using professional SEO tools you can identify hot topics and search phrases related to your business. Writing content about these subjects and posting it online while the subject is hot can increase website traffic. Because blog articles and posts generally have a short shelf life the trendy element is nothing about which you should worry. And building good content will help your long term SEO organic results.

Block Level SEO

Just as you should have learned in grade school, how you structure your content does matter. again, don't worry about the search engines, just use basic composition techniques. Determine your article or page title, develop sub-titles (headings) and then develop content for each paragraph. Your paragraphs should be related and stay on topic. Don't obsess with outdated concepts such as keyword density and stuffing. Write in a natural manner and avoid long sentences.

Special SEO Copywriting Tips

Any content that you develop needs a few simple touches to maximize its SEO potential. Be sure to make each paragraph heading an appropriate heading tag, add a phot or two and use descriptive "alt tags". If oit makes sense, link the images to a target page. Limit the number of outbound links to no more than two or three.

With deliberate thought and well organized information you can learn to write SEO copy for websites and articles. Remember that the purpose of your writing is to inform the reader. Quality content is read, shared and appreciated by people and search engines. Write well and prosper!