Friday, October 19, 2012

Types of Search Engine Marketing - Part II

Why Social Media Business Pages Matter

Published on by: James H. Hobson

This article is Part II in a series on the Types of Search Engine Marketing. This series will continue until the end of 2012, and will cover the different types and aspects of search engine marketing techniques and services.

Social Media Marketing

Social Media Marketing Services

Social Media used to be considered the fluffiest form of search engine marketing. Almost every business we know stated at one time or another, "our customers are not on there". This position considers only the potential for a lead or direct sale. What was missing is the realization that social media marketing builds brand recognition and loyalty, can directly impact SEO, and it DOES generate leads!

In 2012, social media signals became a key element of Google's search engine algorithm. Social media is also a signature part of strategic inbound marketing services. Any business who clings to the notion that social media is not important is making a big mistake in their marketing efforts.

Social Media Business Pages

It is a fact that your business needs to establish social media business pages. Your company should have a social media presence that includes well structured business pages with graphics, complete profiles and links, and maintained with fresh content.

At a minimum, your company need social media business pages on Facebook, Twitter, and Linkedin. Other social media sites and pages may be useful, and should be selected based on your type of business and customer profile. Sites like Pinterest, Foursquare, and social bookmarking sites are worth considering. The amount of time to create each business page and provide all important information probably averages about one hour. When available this business page setup should include the creation of custom profile images and page main images.

Social Media and Inbound Marketing

Inbound marketing intertwines social media marketing, SEO and content marketing to drive traffic, generate leads and build branding. The role of social media is to allow a business to interact with potential customers in a non-sales fashion, present user friendly information and position the product or service for first-in-mind consideration.

Social media is how to build brand recognition, and serves as a nice channel to distribute links to articles, mention promotions and specials and educate consumers. Adding social media icons and links to your website is a strategic online marketing tactic.

Social Media and Your Website

Because social signals are part of Google's algorithm you need to link your website and your social media pages. Additionally you need to utilize content and calls to action (CTA) that drive traffic between these sites.

To learn more about why social media business pages matter you can visit our website or do some Google searches for social media and inbound marketing.

No comments:

Post a Comment

All comments are moderated. Spam comments will be deleted.